Personalización. Recuenco, Sanchez de Toro, Salutregui
Return on Customer. Peppers & Rogers
Rules to Break and Laws to Follow. Peppers & Rogers
Marketing y Clientes . Ascher
New Rules Marketing. Newell
Loyalty Marketing. Wolf
Gerencia uno a uno. Peppers & Rogers
Wireless Rules. Newell
Customers are for life. Hayward para Dunnhumby
Brand is Dead Longlive the Customer. Humby para Dunnhumby
The One to One Future. Peppers & Rogers
CRM a la Velocidad de la Luz. Newell
CRM Why doesn't Work. Newell
Administración de las Relaciones con los Clientes. Brown
CRM Las Cinco Pirámides del Marketing Relacional. Chiesa de Negri
La Empresa en Movimiento. Peppers & Rogers
Managing Customer Relationships. Peppers & Rogers
Extreme Trust.
Peppers & Rogers
Customer Experience. Ebook. Multiautores
BRAINMARKETING. Liliana Alvarado de Marsano